2012: The Year of the Mobile Phone Part 1: Mobile Phones Overtake the PC as the Most Popular way to Surf the Web
Mobile is quickly taking over the web surfing sphere, supporting e-commerce, and innovative technologies that are having an impact on the dissemination of brand and product awareness for companies.
e-Commerce, or is it m-Commerce?
Mobile is quickly becoming one of the top ways that people buy online. Originally, people were unsure whether or not e-Commerce would be successful, that hurdle now jumped, m-Commerce is the new wave of purchasing online.
A great example of the growing impact of mobile phones on commerce is at PayPal. Bill Zielke, Senior Director of Merchant Services at PayPal, shared in his article Why Your Business Needs a Mobile Commerce Strategy Now, that when looking at their merchant’s numbers, they have seen a noticeable increase in mobile purchases.
-PayPal’s mobile transactions show dramatic growth, increasing nearly six-fold, from $25 million in 2008 to $141 million in 2009.
-They expect to close out 2010 with over $500 million in mobile payment volume, and more than 5 million members regularly using PayPal from mobile devices.
In the overall market though
-Globally, consumers are expected to spend $119 billion by 2015 through their mobile phones, accounting for about 8% of all e-commerce activity, according to ABI Research.
-The total value of mobile payments around the world will quadruple from $170 billion in 2010 to $630 billion in 2014, according to Juniper Research.
Another interesting aspect of the mobile revolution is the introduction of the QR Code. In North America, many people are still unsure as to how successful QR Codes will be in the lives of North Americans.
While QR Codes have been in places such as Japan (the originator) and Korea for a while now, North America is just starting to catch on.
What are QR Codes?
QR stands for Quick Response, because cell phones can speedily read them. They are used to take a piece of information from a transitory media and put it in to your cell phone. QR Codes have already shown up in magazine adverts, on billboards, on web page, and t-shirts.
Once it is in your cell phone, it may give you details about that business, or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet. QR Codes are great for people on the run, they can scan the QR Code and look at it later. Most systems save the history of the QR Codes you have scanned, so you can go back to it for reference.
Why the Hype?
In an article by Marc Lyne, What is a QR Code and Why Do You Need One? He explains that “the reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates,
and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.”
QR Codes are simply adding to the hype and the growing necessity of mobile web browsing. Don’t you feel out of the loop when you can’t surf the web on your cell phone (nothing worse than a slooow connection)? QR Codes are simply adding to the mobile frenzy!
Industry Mobile Web Surfing Leaders
As for who is leading the pack on mobile web surfing, it is no surprise that Apple tops the list in mobile web browsing, but has lost a bit of ground the past couple of months with some healthy competition from Java ME (Micro Edition).
In October, Apple’s iOS hit 61.64% of mobile web browsing overall, but dropped to 52.1% in December. While not holding the same market share as in October, Apple’s closest competitor, Jave ME (Micro Edition) was far behind with just 21.27% of the market share.
Anroid rounded out the pack in third place with a discouraging 16.29% of the market share in December, followed by Symbian and Blackberry at 5.76% and 3.51%.
What does this mean for social media marketers?
Simply, it means that we are going to have to refine our campaigns to fit the dimensions allotted on a mobile phone screen. I would also go as far to say that perhaps we need to turn up the innovation with new mobile app campaign technology that allows our campaigns to read clearly through any mobile device. Don’t wait for someone else to figure it out – start your own technology wave that supplies a product that is in high demand as mobile use grows.
For content writers, it is becoming even more important now to write short and simple paragraphs. Long paragraphs will lose the mobile user. It’s all about readability on the mobile device!
Maybe 2012 will be the year of the mobile, certainly seems to be heading that way!