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January 16, 2012

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MavenSocial Case Study: Sharp and the Toronto Blue Jays

by MavenSocial

Ever wondered how to increase Facebook ‘Likes’ and interaction on your company’s Facebook Page?  MavenSocial, a subsidiary of WhiteCloud Marketing worked with Sharp to create a Facebook campaign with the Toronto Blue Jays, and saw great results.

 

The Objective:

The objective was to increase Facebook ‘Likes’ and activity on their Facebook Page, we executed this by providing the with an user-generated Facebook campaign.

 

Hit a Home Run Sharp and Toronto Blue Jays Campaign

The Program:

The program consisted of four specific things:

 

  1. On-line Interactive Facebook Baseball Quiz

The Facebook quiz engaged Facebook fans, asking them specific questions about baseball.  The grand prize was a 70’ LCD TV.  Other prizes to be won were a HTSB600 sound bar home system, an IGBC2UB Plasmacluster Ionizer, and a XLHF200P microsystem, and more!

  1. Weekly questions/play against your friends on Facebook

    Hit a Home Run Sharp and Blue Jays Quiz Question

The more questions entrants entered correctly, the more ballots an entrant received.  Weekly questions brought people back and kept the participant rate high.

  1. See your success on the Leaderboard

A leaderboard is extremely important for a campaign like this.  People are naturally competitive, and like to see themselves at the top of the game.

The leaderboard also acts as a way to have people come back the contest week after week.

  1. Share the event for a chance to win free VIP Jay’s Tickets

Entrants were encouraged to share the event with friends for a chance to win free Toronto Blue Jay’s VIP tickets.  The contest combined baseball and electronics for a killer combination.

 

Campaign KPI’s:

KPI’s are what we measure the success of the campaign against, based on stated objectives.  We were able to provide some amazing results.  Using MavenSocial, we were able to track and manage the campaign results.  MavenSocial is a software the increases walk-in and online traffic to the local retail outlet or eCommerce site. MavenSocial increases visits, opt-ins and FB ‘Likes’ through digital and traditional channels.

Hit a Home Run Sharp and Blue Jays Conversion Rate – Visitor to Opt-in

The contest saw:

  • Over 8M impressions
  • Over 39,584 votes and user interactions
  • Generated 5,000 new “Likes’
  • 25,000 visitors
  • 4,000 New email opt-ins
  • Over 22,000 sharers and Facebook referrals

We were able to create an ROI of over 4x of the initial investment.

We’ll keep you posted on additional MavenSocial case studies, as 2012 evolves into a great year!

1 Comment Post a comment
  1. Mar 12 2012

    Excellent article, thanks!

    Reply

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