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March 5, 2012

4

Do You Know Your Pinterest Score? How to Track Pinterest Social Media Influence

by MavenSocial

A new social media measurement tool is upon us, a Pinterest influence score – but how do you calculate your score?  With Klout, we have been able to calculate social media influence across multiple channels.

Klout Score, measures influence on your ability to drive action.

This influence has been calculated through the Klout Score, based on the your ability to drive action, every time you create content or engage you influence others.  Klout explains that the Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

Klout covers all social media influence, pulled from your activity on Facebook, Twitter, Google+, LinkedIn, Instagram, and more…but what about Pinterest?

Calculate Pinterest Influence

Our social media toolbox is becoming more full as social media campaigns demand an increased knowledge of Science than Art (but Art is still important).  With the rising popularity of Pinterest the past few weeks, I have come across the latest way to calculate and measure your Pinterest Influence.  There are two companies that are vying for a piece of the Pinterest calculator pie, Pinpuff and PinClout.

Pinpuff

Pinpuff, measures your Pinterest influence.

Pinpuff calculates people’s ‘Pinfluence’ on Pinterest.  It is a measure of your popularity, influence, and reach. It also decides monetary value of your pins and traffic your pins generate.

Pinpuff has worked to help people better understand why they are investing their business’ time in Pinterest; this is especially important as its popularity grows.  Many businesses are creating Pinterest boards because of its popularity, but are forgetting to assess whether or not Pinterest will work for their brand, product, or niche market.  It would be a misallocation of resources if a financial services institution spent time pinning to their virtual pinboards (yawn…!).  With Pinpuff, businesses will be able to   determine: to Pin…or not to Pin.

PinClout

PinClout is another Pinterest Influence calculator.  The PinClout website explains “PinClout is your source for Pinterest analytics. We are working to empower people and brands with the tools necessary to monitor trends, understand activity, and gauge impact, easily.”

They have hopes of becoming more than just a scoring devise, something that Klout has never managed. PinClout would like to offer analytics and data on Pinterest trends; this could prove useful to monitor ROI on your Pinterest campaign or to help plan one.  As social media influencers gain popularity, tracking and analyzing social media ROI on a campaign will become crucial to not only the success of a campaign, it will also become the industry standard for social media business.  Businesses need to identify and track their campaigns ROI now, before they are left behind.

Track Your Social Media Campaign’s ROI

PinClout, measures your Pinterest influence.

PinClout, measures your Pinterest influence.

Tracking the ROI of your social media campaign is one of WhiteFire Social’s strengths.  WhiteFire Social, a software created by

MavenSocial, works to track the ROI of a campaign through its dashboard analytics.  Track your social media influencers, determine the Social Lift (free traffic) to your campaign, and determine Social ROI all through WhiteFire software.

Pinterest continues to gain popularity and longevity, signaled by Pinterest Influence trackers such as Pinpuff and PinClout.  It will be interesting to see when and how these social media influence trackers evolve into an analytics and data tool for Pinterest.  With its similarity to Klout, will Klout step in and lay claim to services such as these?  Perhaps when Pinterest’s official API is released we will see some action.  Until then, one fact still remains, the social media industry is moving towards tracking the ROI of social media campaigns.

4 Comments Post a comment
  1. Mar 5 2012

    Hi, This by far one of the best posts on Pinterest that we have come across. Thanks for covering Pinpuff here 🙂

    Reply
    • Mar 5 2012

      Hi, thanks so much for the compliment! No problem! We look forward to covering you guys as Pinpuff evolves!

      Reply
  2. Jun 11 2012

    I always thought Pinterest was a girlie thing. It’s actually a really cool way to show off your brand. Especially with all the cool infographics out there.

    Reply
  3. Aug 24 2012

    Hi Kevin – for sure! Many brands are jumping on Pinterest and creating true engagement with their consumers.

    Infographics are definitely a creative and informative draw for people 🙂

    Reply

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