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March 20, 2012

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MavenSocial Case Study: Canadian Tire Financial

by MavenSocial

Canadian Tire Corporation is one of Canada’s 60 largest publicly traded companies.  Canadian Tire have services such as retailing hardgoods, apparel, petroleum, financial and automotive services.  MavenSocial ran a campaign with the financial arm of the firm – Canadian Tire Financial.  The campaign objectives and results are below:

Client:

Canadian Tire Financial

Objective:

Build a database of credit card customer emails and email database of non credit card customers.

Canadian Tire Share & Win campaign, an example of Social Lift & Social Media Influencers at work!

Solution:

Influencer recommended a micro-site with access to store coupons, a contest with extra entries for sharing.

Social Lift is key to the success of any social media campaign.  Social Lift is free traffic that a campaign receives from entrants sharing the contest with friends and family.  This sharing is FREE for the campaign, because there was no advertising involved in that share and subsequent new entry into the campaign.

Control Group $33/name
With Influencers $3, (90% less)

Visitors – 21,000
Emails Captured – 13,000
Coupons Printed– 24,000+
Top Influencer brought 2,120 new emails alone!

Social Media Influencers are powerful for every campaign.  Social media influencers are the people who are your brand advocates.  These people share your campaigns to their network of followers, therefore increasing the Social Lift on your campaign, and disseminating your brand message to multiple people. A survey conducted by Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, found that 90% trusted recommendations from people the know, and 70% trust consumer opinions posted online.

Overall, the campaign resulted in an

Influencer Market Lift of:

500% Increase in visitors
385% Increase in new email capture
66% Overall budget reduction
90%+ Reduction in cost per name

1 Comment Post a comment
  1. paul loveridge
    Jun 2 2012

    i like how you have different selections in your coupons for shoppers

    Reply

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