In my last article, I talked about getting the wrong kind of publicity on YouTube. In this article I am going to talk to you about using YouTube for the greater good.
YouTube is great because you can use it to get important messages across to a large audience in a short amount of time. In the best case your videos can go viral, which means it rapidly circulates on the Internet through social media. Read more
Seth Godin recently wrote an article titled Avoiding False Metrics which does an excellent job of explaining how important the evaluation of a business is. He brought up an extremely important point when he states that in order for a business to succeed and reach their goals, they must critically evaluate themselves based on these objectives.
Last week I downloaded the book We First by Simon Mainwaring, and have been inspired by his writing! Mainwaring talks about the current Capitalist system, and how it is an archaic, eroding system. This system must be changed, according to Mainwaring, if we are to learn from the lessons that the “Great Recession” has tried to teach us about the shortcomings of North American Capitalism. Basically, “We First” is the opposite of the Capitalist “Me First” mentality. Where I find Mainwaring’s philosophy interesting is the intersection of a new economic and fiscally responsible governing system, and the power of social media to help enact this change.
Are expanded tweets really an asset? I thought that short and sweet in 140 characters was the charm of Twitter?
As we reported on Wednesday, Twitter is in the process of rolling out what it calls “expanded tweets,” a new feature on both the web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. In some ways, this could be seen as a lifeline for media companies, as my GigaOM colleague David Meyer argues, since it theoretically exposes their content to more potential readers — but at the same time, Twitter is clearly trying to use that content to keep more people inside its apps and on its site. As with Facebook and Google News, the new feature could be both a benefit for media companies and potential competition in the battle for users’ attention.
The feature, which is only available to some Twitter users right now, is actually an extension of something the company first launched…
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Put up your hand if you ever saw the viral mash-up video on YouTube called “The Bed Intruder”. If you haven’t, I’m very surprised. It was the most watched video on YouTube in 2010. For those of you who don’t know what a mash-up is, it’s a song made from combining already existing songs or videos. The Gregory Brothers created this video by taking clips of Antoine Dodson talking about an intruder in his home and turning it into a song.
This month MavenSocial is having a webinar on How to Make Paid, Earned, and Owned Media Work for You!
Please join us on Tuesday, June 26 at 11:00am EDTto learn more about how these three types of media can exceedingly
benefit you, especially when you understand how they effect your company!