Seth Godin’s Avoiding False Metrics
Seth Godin recently wrote an article titled Avoiding False Metrics which does an excellent job of explaining how important the evaluation of a business is. He brought up an extremely important point when he states that in order for a business to succeed and reach their goals, they must critically evaluate themselves based on these objectives.
He uses the example of a person fooling or essentially cheating an exercise machine into thinking they have successfully burned more calories by improperly doing the machine’s intended exercises. By doing this they have technically reached their intended calorie amount but they really haven’t put in the proper work to reach their intended goal; if their goal is to be fit and healthy, they aren’t going to get there by taking the easy way out.
This goes the same for businesses. There are always multiple ways to reach a goal: some are short, easy and often more enjoyable paths, and others are the long, hard and more complicated roads. The easy roads are often the most attractive to us because they provide quicker results and when that happens, we tend to feel like our work is validated and worth investing time and money in. But if your goal was to go out there and make a really amazing product that can create value in your customer’s life, then taking the longer journey usually leads to the best product in the long run.
Godin describes an accurate metric as “both accurate and aligned with your goals.” To be the leader in your industry you need to have innovation and a little special something that makes your brand different than all the rest. A great product takes time! It takes continual creation, feedback and revision to reach your goals but that is what makes business so worthwhile. Because when you finally reach that cutting edge that sets you apart, that is what makes business truly exciting.
And with that,