Social media is about creating, maintaining and re-vamping relationships. Many people use social media for maintaining relationships with friends, family, and co-workers. But for brands, the most important relationship is with the customer.
This is where Social CRM comes into play. A relationship cannot exist without two-way communication. Successful brands communicate effectively with their customers while allowing and encouraging customers to communicate back to them.
Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.
Here we are talking about how important innovation is to not only our business, but to the businesses we work with as well.
Oxford University Press defines gamification as the “application of concepts and techniques from games to other areas of activity.” An example of this is offering reward points for credit card purchases. This type of point system encourages people to interact with a product or brand in exchange for rewards. Many companies do not yet realize the importance of this type of Social CRM. Anything that will give someone some type of reward will bring in more opt-ins. Why? Read more
Social analytics are becoming increasingly important for the success of a campaign. Social media analytics allow companies to track the effectiveness of their campaigns, and more specifically, the channels through which they “get the word out”. Read more
External and Internal factors effect the online presence of a brand; this interaction is the Ying and Yang of social media analytics. Both are needed to for successful analysis of a brand, and subsequently any online campaigns the company runs. Read more
It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.
In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more
About a month ago I was walking past one of the stores at my local mall when I saw a jacket that I fell in love with immediately. I was in need of a new spring jacket and had only heard great reviews about this brand so I immediately went in and impulsively bought this amazing (and very expensive) jacket. Read more
Pinterest is no longer just regular people posting their likes and dislikes. With the growing popularity of Pinterest, it’s no wonder why businesses are now using the virtual pinboard as a way to promote their brand. People are now not only following their friends but specific brands as well.