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August 8, 2012

2

Social Media Gives YOU the Power

by MavenSocial

Most people think that social media is only for connecting with friends and family. Although that is a great use of social media, there are many other things you can use it for.

If you are a company, social media can be a great way to find out more about your customers and maintain the relationships you have with them.

If you are a customer, social media can be a great way to communicate with brands about your likes, dislikes and suggestions.

Ten years ago, if you wanted to complain about a product or service, you had to send the company a letter or an email. Sometimes they would offer a solution, sometimes you would not hear back from them. Either way, nobody would know about your complaint except for you and the company.

Now you can post your complaint or suggestion on the company’s Facebook page for the entire world to see. This pretty much guarantees a response, and if the company knows what’s good for them, they will offer a solution and work darn hard to keep you as a customer as well as all of their followers.

Customers actually have a voice now. Companies can use this voice to better themselves and their products in a way they could not do before. Customers can rate companies as well. If you want to go out for dinner and you want to try some place new, chances are you will look up a review site to see where you should and shouldn’t go.

If you go to a restaurant and your service is terrible, you can now tell the world about it, really fast, and really quickly. YOU now have a voice, you are now a person, you are now an influencer. You hold the power.

Until next time,
Amanda

2 Comments Post a comment
  1. Aug 8 2012

    It truly is the new 411 of this generation. I find myself checking out to see if a company has a facebook page before I buy. Also reviews for restaurants, I check out the facebook page. Negative feedback to me is fine as long as I see the company addresses it correctly. Great post!

    Reply
    • Aug 9 2012

      Thank you for your comment! 🙂 It is true – many companies fail to address customer issues effectively; leaving the customer disgruntled, and anyone else who reads it (because it’s a public post) is offended as well (if they talk to them like that, how will they talk to me?)

      It’s basic customer service – in an online setting…but people don’t see it that way!

      Reply

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