I want my information and I want it NOW!
We used to have to go to the library to do research. We used to have to ask friends and family for reviews on products. To raise money we had to stand in front of grocery stores or go door to door. Now if we need to find information or give information, we can do so at the click of a button. We can find reviews by hundreds of people. We can raise money online without leaving the house.
People are getting so used to getting their information right away when they need it, that they will not tolerate hard to find information or slow responses from brands.
Personally, I only use one search engine over the others because I know that I will get what I am looking for fast, efficiently and it will be the best and most relevant information. This is the same for a lot of online services. Once somebody finds a brand, service, application, etc. that they like, it’s hard to change their minds.
Make your website, page or application that thing that everybody loves. Somewhere where these people can go to get their information fast. Somewhere where they can ask questions, speak their mind and make recommendations. People want to know that they are not speaking to a brick wall.
Be reliable, have two way communication open between your brand and your public, and give people their information fast and efficiently. If you do these things, you might just end up being a customer’s one and only.
Until next time,