The Social Media Alphabet
Terms Commonly Used by MavenSocial and in the Social Media World
Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign.
Blog – A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.
Brand – A type of product under a particular name manufactured by a particular company
Campaign – An advertising plan created to increase product and/or service sales.
Case Study- a careful study of a campaign that is used to determine what factors led to its success or failure
CRM (Customer Relationship Management) – Social CRM puts the “relationship” back into customer relationship management by allowing a two-way conversation between a business and its network. It is a way to keep track of your consumers and your engagement with them.
Consumer – A person who purchases goods and services for personal use.
Contest – An event in which people compete in an activity, to win something.
Digital Marketing – promoting products and services using digital distribution channels, such as email ads, to reach consumers in a timely, cost-effective, and more personal manner.
Earned Media – Media that an organization does not own, but is earned through reputation and word of mouth. Essentially, the consumers become the channel.
Engagement – measures a consumer’s interaction with w brand. What was the outcome when this individual was exposed to commercial advertising, sponsorship, television contact, or another brand experience?
Email Lists – A company can reach a large amount of subscribers in a fast and cost effective way by keeping all contacts in a large list and emailing them all at once. This is the beginning of Social CRM.
Face-to-Face – is used to describe people meeting offline. Social Media reduces the need to meet in-person but you can get a larger amount of information, gain trust, and put a face to the name. Online conversations become more solid after having a F2F interaction.
Feeds – are the means by which you can read, view or listen to items from blogs and other RSS-enabled sites without visiting the site, by subscribing and using an aggregator or newsreader. Feeds contain the content of an item and any associated tags without the design or structure of a web page.
Gamification – is the act of integrating game dynamics into a campaign so that participation and engagement is at a higher level. The viewer is willing to opt-in without much encouragement because of the game aspect.
Influencer – A person who is highly recognized on social media websites and blogs, and has the ability to sway others’ thoughts or opinions about a brand
Mapping – networks enables you see who are the main connecting people. To do that you may need to ask people whom they communicate with most frequently. If you want to grow an online community or network from an existing “real world” network, it will be important that the key people in the network overlap with the champions for online networking.
Marketing – the commercial processes involved in promoting and selling and distributing a product or service
Meetings – are important in social networking, so that everyone is on the same page. Social media is such a fast-paced environment that it’s hard to keep track of what everyone is doing at the same time. Meetings are important to reel everyone back in to talk about the current goals. This can be F2F, on Skype, or meeting websites such as Go-To-Meeting.
Networks – are places online where individuals stay connected by certain interests, friends or specialties. Networking is maintaining these connections.
Owned Media – A media channel that the business owns, like a business website, social media account, or YouTube channel.
Opt-In – When an individual chooses to participate in something. Once he or she opts-in, they are now able to be contacted by the company.
Paid Media – The brand pays to leverage a channel such as display ads, paid search and sponsorships
Peer-To-Peer – The interaction between two people who belong to the same social network. This can be a friend to a friend recommending a product or service or showing off a picture of themselves wearing a new outfit.
Platform – is the system in which a company, product or service works.
Philanthropy – The desire to donate money to good causes and being concerned with the welfare of others.
Post – is an entry on a blog or social network.
Presence – is based on how many followers you have on social media networking sites and how often you communicate with them.
Profiles – A page on a social networking site that shows your interests, career information, personal information and usually a picture.
Quiz – asking questions to examine someone’s knowledge of something usually resulting in points or information based on the answers.
ROI – or Social ROI, stands for ‘Return on Investment’. This is what professionals want to see from the money they spend on their marketing campaigns.
Social Media – Social media is the term for the tools and platforms used to connect and communicate online.
Social Networking – Creating a profile for yourself for the purpose of sharing photos, information, posts, and likes/dislikes.
Traditional Marketing – Marketing such as brochures, commercials, print ads where there is only communication from the business to the consumer, otherwise known as direct marketing.
Tags – are keywords attached to a blog post or photo or other item of content so that people can find your posts easily through searches for that keyword.
Troll – Someone who constantly posts nasty things to your blog or profile with the intent to slander your name.
URL - Unique Resource Locator is the name for a web address like http://www.mavensocial.com
Viral – the rapid spreading of information over the Internet; usually a photo or video.
VOIP (Voice over Internet Protocol) – enables you to use the Internet on your computer for phone calls without having to pay. This is particularly good for conference calls; the most well known application, being Skype.
Whiteboards – A place where you can write or sketch on an Internet page much like the regular whiteboards you would see on an office wall.
Wiki – a web page or set of pages that a bunch of people can edit or add to. Wikipedia is the most common type of Wiki. It is an encyclopedia that has thousands of contributors from all over the world.