MavenSocial Case Study: Bank of Montreal Business Banking
Bank of Montreal Business Banking
Develop email leads for business banking products.
1) Existing BMO customers – segmented offers
2) Grow a prospect database through referral sharing and online marketing
The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.
Control Group $11/name
With Influencers $6, (45% less)
Visitors – 14,000 Emails Captured – 10,000 Selected Offers 1,700
Influencer Market Lift:
63% Increase in visitors 43% Increase in new email capture 88% Overall budget reduction 45% Reduction in cost per name
Key Performance Indicators
MavenSocial built a database of 15,000 potential prospects and measured the effectiveness of BMO’s social media marketing channels.