MavenSocial Case Study: National Achiever’s Conference
National Achievers Congress is a global events promoter for Business and Personal Development pro- grams. World class events include speaker’s such as Virgin’s Founder Richard Branson, Tony Robbins, and best-selling author of Rich Dad Poor Dad, Robert Kiyosaki.
MavenSocial was asked to develop a social media pro- gram to acquire additional opt-ins for marketing purposes and sell tickets for the event using engagement and sharing on social media and the web.
Increase of Opt-ins and Sales for California Campaign.
Key Performance Indicators:
MavenSocial was tasked with:
a) lowering costs of campaign by amplifying results through Social Media,
b) determine impact of inflluencers
c) capture email opt-ins for follow-up marketing, and
d) increasing ticket sales.
During this 17 day period paid clicks drove 687 visitors from Google/Facebook, the remaining start-up traffic came from leveraging inflluencers and bloggers. The paid traffic brought in a lift of 809% and drove in 4,650 visitors, 914 new contacts.
Cost per Visitor is $0.14, Cost per Contact is: $0.75