What is a social media influencer? How can they help your brand?
If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.
Here we are talking about how important innovation is to not only our business, but to the businesses we work with as well.
It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.
In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more
About a month ago I was walking past one of the stores at my local mall when I saw a jacket that I fell in love with immediately. I was in need of a new spring jacket and had only heard great reviews about this brand so I immediately went in and impulsively bought this amazing (and very expensive) jacket. Read more
Pinterest is no longer just regular people posting their likes and dislikes. With the growing popularity of Pinterest, it’s no wonder why businesses are now using the virtual pinboard as a way to promote their brand. People are now not only following their friends but specific brands as well.
Seth Godin recently wrote an article titled Avoiding False Metrics which does an excellent job of explaining how important the evaluation of a business is. He brought up an extremely important point when he states that in order for a business to succeed and reach their goals, they must critically evaluate themselves based on these objectives.