National Achievers Congress is a global events promoter for Business and Personal Development pro- grams. World class events include speaker’s such as Virgin’s Founder Richard Branson, Tony Robbins, and best-selling author of Rich Dad Poor Dad, Robert Kiyosaki.
Groups for Facebook Brand Pages in Beta.
You can target people based off of different audience segments such as age, location, education, etc.
How will this influence the way that you drive engagement on your Facebook Page?
Groups on Facebook are nothing new. But if you represent a brand on Facebook, groups for the most part have not been an integral part of your engagement strategy. All of that may be changing as Facebook has begun beta testing groups functionality embedded within brand pages.
To date, groups have been reserved for individuals to create either open or private spaces to collaborate and share information. However, there has not been an option to apply this functionality for brand pages. This can be a significant enhancement if leveraged correctly and in conjunction with other elements of your integrated strategy.
To this point, brands have relied primarily on their timeline to drive a majority of quick hitting conversations that vary based on engagement levels. But deeper discussion and interaction by the brand and consumers has been limited to date to varied apps & tabs that can still lack the level…
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Bank of Montreal Business Banking
Develop email leads for business banking products.
1) Existing BMO customers – segmented offers
2) Grow a prospect database through referral sharing and online marketing
The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.
Terms Commonly Used by MavenSocial and in the Social Media World
Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign.
Blog – A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.
Brand – A type of product under a particular name manufactured by a particular company
Campaign – An advertising plan created to increase product and/or service sales.
Case Study- a careful study of a campaign that is used to determine what factors led to its success or failure
CRM (Customer Relationship Management) – Social CRM puts the “relationship” back into customer relationship management by allowing a two-way conversation between a business and its network. It is a way to keep track of your consumers and your engagement with them.
Consumer – A person who purchases goods and services for personal use.
Contest – An event in which people compete in an activity, to win something.
We used to have to go to the library to do research. We used to have to ask friends and family for reviews on products. To raise money we had to stand in front of grocery stores or go door to door. Now if we need to find information or give information, we can do so at the click of a button. We can find reviews by hundreds of people. We can raise money online without leaving the house.
Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.
The higher standing you have in a group of people (amongst your peers), the more influence and power you have; and more importantly, the happier you are. Sounds simple enough. With this high trust factor bestowed on you by your peers, the more influence you can exert on them in everyday interactions, simply through sharing life together (I’m loving the new ____ minivan we just bought, fits all four kids AND our camping gear perfectly!). MavenSocial identifies and tracks these interactions online.
It’s Research Wednesday! Where I share the latest, or most fascinating, in the science of friendship.
“Anderson and his colleagues hypothesized that higher sociometric status — respect and admiration in your face-to-face groups, such as your friendship network, your neighborhood, or your athletic team — might make a difference in your overall happiness. ‘Having high standing in your local ladder leads to receiving more respect, having more influence, and being more integrated into the group’s social fabric,’ Anderson said.” (“Respect Matters More Than Money for Happiness in Life”; ScienceDaily.com 6/20/2012)
To be clear, this isn’t just saying that having friends, neighbors or teammates will improve your happiness. (Because, I mean, duh.) It’s saying that having high status within those groups will make you happy.
The gist of the study is this, according to author Cameron Anderson: “There is abundant evidence that higher socioeconomic status — higher income or wealth…
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In my last article, I talked about getting the wrong kind of publicity on YouTube. In this article I am going to talk to you about using YouTube for the greater good.
YouTube is great because you can use it to get important messages across to a large audience in a short amount of time. In the best case your videos can go viral, which means it rapidly circulates on the Internet through social media. Read more