Terms Commonly Used by MavenSocial and in the Social Media World
Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign.
Blog – A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.
Brand – A type of product under a particular name manufactured by a particular company
Campaign – An advertising plan created to increase product and/or service sales.
Case Study- a careful study of a campaign that is used to determine what factors led to its success or failure
CRM (Customer Relationship Management) – Social CRM puts the “relationship” back into customer relationship management by allowing a two-way conversation between a business and its network. It is a way to keep track of your consumers and your engagement with them.
Consumer – A person who purchases goods and services for personal use.
Contest – An event in which people compete in an activity, to win something.
Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?
We used to have to go to the library to do research. We used to have to ask friends and family for reviews on products. To raise money we had to stand in front of grocery stores or go door to door. Now if we need to find information or give information, we can do so at the click of a button. We can find reviews by hundreds of people. We can raise money online without leaving the house.
If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.
Most people think that social media is only for connecting with friends and family. Although that is a great use of social media, there are many other things you can use it for.
If you are a company, social media can be a great way to find out more about your customers and maintain the relationships you have with them.
Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.
It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.
In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more