Social analytics are becoming increasingly important for the success of a campaign. Social media analytics allow companies to track the effectiveness of their campaigns, and more specifically, the channels through which they “get the word out”. Read more
External and Internal factors effect the online presence of a brand; this interaction is the Ying and Yang of social media analytics. Both are needed to for successful analysis of a brand, and subsequently any online campaigns the company runs. Read more
It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.
In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more