If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.
MavenSocial has a rich social media platform. Below, we explain an area of our expertise –
Analytics for Influencers: Measure Growth for Earned Media.
Throughout the document we discuss how MavenSocial can identify your brand’s social media influencers, while increasing engagement, increasing your company’s earned media, social ROI, as well as the importance of social CRM for your company. It’s about driving real results for your company, while providing deep insights into who your customers are, and which ones actually influence brand perception! Read more
Most people think that social media is only for connecting with friends and family. Although that is a great use of social media, there are many other things you can use it for.
If you are a company, social media can be a great way to find out more about your customers and maintain the relationships you have with them.
Social media is about creating, maintaining and re-vamping relationships. Many people use social media for maintaining relationships with friends, family, and co-workers. But for brands, the most important relationship is with the customer.
This is where Social CRM comes into play. A relationship cannot exist without two-way communication. Successful brands communicate effectively with their customers while allowing and encouraging customers to communicate back to them.
Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.
Here we are talking about how important innovation is to not only our business, but to the businesses we work with as well.
Oxford University Press defines gamification as the “application of concepts and techniques from games to other areas of activity.” An example of this is offering reward points for credit card purchases. This type of point system encourages people to interact with a product or brand in exchange for rewards. Many companies do not yet realize the importance of this type of Social CRM. Anything that will give someone some type of reward will bring in more opt-ins. Why? Read more
Social analytics are becoming increasingly important for the success of a campaign. Social media analytics allow companies to track the effectiveness of their campaigns, and more specifically, the channels through which they “get the word out”. Read more