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Recent Articles

9
Aug

The World’s “First Social Olympics” Have Gone Viral

If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.

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9
Aug

MavenSocial Influence Platform

MavenSocial has a rich social media platform.  Below, we explain an area of our expertise –

Analytics for Influencers: Measure Growth for Earned Media.

 

Throughout the document we discuss how MavenSocial can identify your brand’s social media influencers, while increasing engagement, increasing your company’s earned media, social ROI, as well as the importance of social CRM for your company.  It’s about driving real results for your company, while providing deep insights into who your customers are, and which ones actually influence brand perception! Read more

8
Aug

Social Media Gives YOU the Power

Most people think that social media is only for connecting with friends and family. Although that is a great use of social media, there are many other things you can use it for.

If you are a company, social media can be a great way to find out more about your customers and maintain the relationships you have with them.

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2
Aug

Are You a Social Media Guru?

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Answer our quiz questions to find out if you are a Social Media Guru. Compete against your friends to win an 11″ Macbook Air. Click HERE to enter the contest.

31
Jul

Social Media is about RELATIONSHIPS

Social media is about creating, maintaining and re-vamping relationships. Many people use social media for maintaining relationships with friends, family, and co-workers. But for brands, the most important relationship is with the customer.

This is where Social CRM comes into play. A relationship cannot exist without two-way communication. Successful brands communicate effectively with their customers while allowing and encouraging customers to communicate back to them.

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17
Jul

MavenSocial – Innovation

Here we are talking about how important innovation is to not only our business, but to the businesses we work with as well.

16
Jul

Gamification and CRM

Oxford University Press defines gamification as the “application of concepts and techniques from games to other areas of activity.” An example of this is offering reward points for credit card purchases. This type of point system encourages people to interact with a product or brand in exchange for rewards. Many companies do not yet realize the importance of this type of Social CRM. Anything that will give someone some type of reward will bring in more opt-ins. Why? Read more »

13
Jul

The Age of Social Media Analytics

Social analytics are becoming increasingly important for the success of a campaign.  Social media analytics allow companies to track the effectiveness of their campaigns, and more specifically, the channels through which they “get the word out”. Read more »