Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?
We used to have to go to the library to do research. We used to have to ask friends and family for reviews on products. To raise money we had to stand in front of grocery stores or go door to door. Now if we need to find information or give information, we can do so at the click of a button. We can find reviews by hundreds of people. We can raise money online without leaving the house.
Identify your company’s social media influencers and harness the power of brand dissemination and influence! Brand influencers have the ability to take an idea, brand, or concept and bring it to the mainstream. An influencer is defined as someone or something who “determines: shapes or influences; or gives direction to” and has the ability to mould public opinion. Through tapping into the power of your market’s influencers, you will be able to create a strategy to engage them for your business’ benefit.
Overall, brand influencers can take an idea, brand, or concept and bring it to the mainstream!
Below are 5 ways to identify your brand influencers:
1. Identify Your Niche Market
It is crucial to understand where your business fits into the market. Define what you are trying to accomplish and how y
ou intend to do it. It is about realistic goal setting and thorough research. Consider what need your business satiates. What do you have to offer that other businesses lack? In most households, the woman makes the purchasing decisions – are you reaching the right person in your marketing approach?
2. Assess Influencer Reach
When identifying who your core social influencers are, it is important to understand their reach and relevance to the brand that you want to
promote. How many people do they have following them? Do the influencers interact with their followers, consistently keeping them updated on new products and promotions? Look at the frequency of posts and updates; an out of date blog is a dead blog.
Approximately 1% of a site’s audience generates 20% of all its traffic, that’s HUGE!
Identify who your social media influencers are with up-to-date data that shows the true ROI of social media influencer engagement. WhiteFire Social provides great software that does just that.
3. What do They Share?
Once you have identified your niche market and influencer reach, the next step is identifying what type of information your influencers share. Do they share links to contests and sweepstakes? Are they more content focused, sharing branded entertainment content?
The answers to these questions will help you understand where your focus should be. Are you an organic baby food company? Best chances are your niche market is moms who want to feed their baby well, at a good price. Offering coupons and discounts on nutritious baby food might be the right way to cause a buzz.
4. Do They Create Content that is Legitimate and Timely?
Not only is the content timely, is the influencer innovating? Are they presenting and disseminating content in a way that you have not seen previously? If so, then consider the validity of their information. Have they reported accurate and up-to-date information?
Content is King, folks!
5. Do They Rank on Google?
One interesting aspect to consider is whether or not they have strong keyword associations on Google. A social influencer’s organic ranking can be a good indication of their popularity or influence on the topic. While the organic ranking is not crucial to defining a social influencer, it can be strong indication of their clout on the subject.
Take note! Social Media Influencers are looking for recognition, and a virtual leaderboard is a great way to boost company engagement with your influencers. Everyone likes to see their efforts appreciated, and their name up in lights, especially by a business that they endorse just because they can. The idea is to get people working actively for you; it’s about intention.
Remember, nobodies are the new somebodies! Brand influencers are the everyday people like you and me!