Most people think that social media is only for connecting with friends and family. Although that is a great use of social media, there are many other things you can use it for.
If you are a company, social media can be a great way to find out more about your customers and maintain the relationships you have with them.
Social media is a crucial part of marketing your brand. If you are not getting the traffic you want to your website, or your sales have been steadily low, maybe your lack of online presence is the problem. Using social media outlets to your advantage will make the difference between what you have now, and what you could have; a larger following, a larger profit, and larger recognition.