Bank of Montreal Business Banking
Develop email leads for business banking products.
1) Existing BMO customers – segmented offers
2) Grow a prospect database through referral sharing and online marketing
The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.
MavenSocial has a rich social media platform. Below, we explain an area of our expertise –
Analytics for Influencers: Measure Growth for Earned Media.
Throughout the document we discuss how MavenSocial can identify your brand’s social media influencers, while increasing engagement, increasing your company’s earned media, social ROI, as well as the importance of social CRM for your company. It’s about driving real results for your company, while providing deep insights into who your customers are, and which ones actually influence brand perception! Read more
The higher standing you have in a group of people (amongst your peers), the more influence and power you have; and more importantly, the happier you are. Sounds simple enough. With this high trust factor bestowed on you by your peers, the more influence you can exert on them in everyday interactions, simply through sharing life together (I’m loving the new ____ minivan we just bought, fits all four kids AND our camping gear perfectly!). MavenSocial identifies and tracks these interactions online.
It’s Research Wednesday! Where I share the latest, or most fascinating, in the science of friendship.
“Anderson and his colleagues hypothesized that higher sociometric status — respect and admiration in your face-to-face groups, such as your friendship network, your neighborhood, or your athletic team — might make a difference in your overall happiness. ‘Having high standing in your local ladder leads to receiving more respect, having more influence, and being more integrated into the group’s social fabric,’ Anderson said.” (“Respect Matters More Than Money for Happiness in Life”; ScienceDaily.com 6/20/2012)
To be clear, this isn’t just saying that having friends, neighbors or teammates will improve your happiness. (Because, I mean, duh.) It’s saying that having high status within those groups will make you happy.
The gist of the study is this, according to author Cameron Anderson: “There is abundant evidence that higher socioeconomic status — higher income or wealth…
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Put up your hand if you ever saw the viral mash-up video on YouTube called “The Bed Intruder”. If you haven’t, I’m very surprised. It was the most watched video on YouTube in 2010. For those of you who don’t know what a mash-up is, it’s a song made from combining already existing songs or videos. The Gregory Brothers created this video by taking clips of Antoine Dodson talking about an intruder in his home and turning it into a song.
Identify your company’s social media influencers and harness the power of brand dissemination and influence! Brand influencers have the ability to take an idea, brand, or concept and bring it to the mainstream. An influencer is defined as someone or something who “determines: shapes or influences; or gives direction to” and has the ability to mould public opinion. Through tapping into the power of your market’s influencers, you will be able to create a strategy to engage them for your business’ benefit.
Overall, brand influencers can take an idea, brand, or concept and bring it to the mainstream!
Below are 5 ways to identify your brand influencers:
1. Identify Your Niche Market
It is crucial to understand where your business fits into the market. Define what you are trying to accomplish and how y
ou intend to do it. It is about realistic goal setting and thorough research. Consider what need your business satiates. What do you have to offer that other businesses lack? In most households, the woman makes the purchasing decisions – are you reaching the right person in your marketing approach?
2. Assess Influencer Reach
When identifying who your core social influencers are, it is important to understand their reach and relevance to the brand that you want to
promote. How many people do they have following them? Do the influencers interact with their followers, consistently keeping them updated on new products and promotions? Look at the frequency of posts and updates; an out of date blog is a dead blog.
Approximately 1% of a site’s audience generates 20% of all its traffic, that’s HUGE!
Identify who your social media influencers are with up-to-date data that shows the true ROI of social media influencer engagement. WhiteFire Social provides great software that does just that.
3. What do They Share?
Once you have identified your niche market and influencer reach, the next step is identifying what type of information your influencers share. Do they share links to contests and sweepstakes? Are they more content focused, sharing branded entertainment content?
The answers to these questions will help you understand where your focus should be. Are you an organic baby food company? Best chances are your niche market is moms who want to feed their baby well, at a good price. Offering coupons and discounts on nutritious baby food might be the right way to cause a buzz.
4. Do They Create Content that is Legitimate and Timely?
Not only is the content timely, is the influencer innovating? Are they presenting and disseminating content in a way that you have not seen previously? If so, then consider the validity of their information. Have they reported accurate and up-to-date information?
Content is King, folks!
5. Do They Rank on Google?
One interesting aspect to consider is whether or not they have strong keyword associations on Google. A social influencer’s organic ranking can be a good indication of their popularity or influence on the topic. While the organic ranking is not crucial to defining a social influencer, it can be strong indication of their clout on the subject.
Take note! Social Media Influencers are looking for recognition, and a virtual leaderboard is a great way to boost company engagement with your influencers. Everyone likes to see their efforts appreciated, and their name up in lights, especially by a business that they endorse just because they can. The idea is to get people working actively for you; it’s about intention.
Remember, nobodies are the new somebodies! Brand influencers are the everyday people like you and me!