Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Here we are talking about how important innovation is to not only our business, but to the businesses we work with as well.
Ever wondered how to extend your business’ sales cycle? Once people buy your product or service, it can be a one-time deal, and you are left sending emails, or direct mail reminders to entice people to reconnect. While this strategy is well and good, there are betters ways to connect with people and keep your name on the tip of their tongue.
Community engagement is key to creating a longer sales cycle, and disseminating brand awareness. While one person has a certain amount of disposable income to spend on your product or service, a family can bring in more revenue, while connecting with the community-at-large has even greater revenue potential. It comes down to basic sociology, humans are social beings, and like to be part of a group of like-minded individuals. This group influences a person’s dietary choices, form of dress, past-times, and interests, etc.
Brand Influencers – The Sweet Spot:
Brand Influencers are crucial to reaching the community because they drive interactions. Connecting with these people is paramount, because behind them is an uncle, aunt, mother, sister, daughter, brother, fifth cousin – twice removed….you get the point!
When you want to buy a car, a house, or the latest tech gadget, is there someone that automatically comes to mind? Well, this person is a brand influencer – they influence your purchasing decisions on certain products.
These brand influencers, or as we like to call them, “Mavens”, create a word-of-mouth sensation, because 83% of consumers trust the opinion of a family member or friend over a brand, or advertisement. These Mavens have already formed a relationship of trust and loyalty with you (or you wouldn’t be asking for their opinion), making them very powerful allies.
The Game Plan:
Why not offer coupons or deals on products or services related to your niche market? If you are in the landscaping business, team up with a nursery and provide coupons on Spring flowers, or mulch (every garden needs fresh mulch!). It’s all about creating a lasting experience for your consumers; plus, everyone likes a quality deal!
Or, if you are in the concert business, talk to local shop owners, pubs, and restaurants. Create deals for your concertgoers, where they can receive 20% off their meal, or a free dessert. After the concert, attendees can extend the experience by receiving deals on concert “swag”, or head to the nearest pub for a group deal on drinks for the whole gang.
Overall, connect with a community’s influencers, and the rest will follow. It’s about creating an experience that can be shared with others.
There are endless ways to extend your businesses lifecycle. We’d love to hear how your strategy worked for you!