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Posts tagged ‘marketing’


Multi-Tasking and the Way Online Marketing is Changing

Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?

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MavenSocial Influence Platform

MavenSocial has a rich social media platform.  Below, we explain an area of our expertise –

Analytics for Influencers: Measure Growth for Earned Media.


Throughout the document we discuss how MavenSocial can identify your brand’s social media influencers, while increasing engagement, increasing your company’s earned media, social ROI, as well as the importance of social CRM for your company.  It’s about driving real results for your company, while providing deep insights into who your customers are, and which ones actually influence brand perception! Read more


Social Media is about RELATIONSHIPS

Social media is about creating, maintaining and re-vamping relationships. Many people use social media for maintaining relationships with friends, family, and co-workers. But for brands, the most important relationship is with the customer.

This is where Social CRM comes into play. A relationship cannot exist without two-way communication. Successful brands communicate effectively with their customers while allowing and encouraging customers to communicate back to them.

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Gamification and CRM

Oxford University Press defines gamification as the “application of concepts and techniques from games to other areas of activity.” An example of this is offering reward points for credit card purchases. This type of point system encourages people to interact with a product or brand in exchange for rewards. Many companies do not yet realize the importance of this type of Social CRM. Anything that will give someone some type of reward will bring in more opt-ins. Why? Read more »


Social Media Analytics with MavenSocial

What are social media analytics?  How can they help your company reach your consumers and disseminate positive brand awareness?  Read more »


Free Webinar: How to Make Paid, Earned, and Owned Media Work for You!

This month MavenSocial is having a webinar on How to Make Paid, Earned, and Owned Media Work for You!

Please join us on Tuesday, June 26 at 11:00am EDTto learn more about how these three types of media can exceedingly

MavenSocial Webinar on Paid, Earned, and Owned Media: June 26, 2012 11:00am EDT

benefit you, especially when you understand how they effect your company!

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The Best Social Media Application For You

You might think that in order to reach your marketing goals you should be using every single social media application to your advantage. This is not necessarily what you should be doing. Choosing a social media outlet should take a large amount of consideration. You need to choose your application based on what you want to do. If you go full steam ahead and spend all of your time marketing on various different social media sites, you could waste a lot of time and money.

The Importance of Worldliness

I recently read an article by Seth Godin on Worldliness that really challenged my way of thinking about both business and marketing and life as a whole. Godin states that “intelligence is the combination of knowing a lot about a little while you also know a little about a lot.” By this he acknowledges the difficulty in becoming an expert in any field or aspect of life but that the constant aspiration towards such heights is incredibly important.
ImageHe goes on to explain that by becoming an expert in even just one topic area, the knowledge of how a system works inside and out is incredibly meaningful towards the approach to the surrounding world. This being said, it can become quite apparent to the observer how much more difficult it is to become an expert in any said field. There is an infinite amount of information on any said topic and new findings and theories are constantly needing to be explored and learned.
This way of thinking can be overwhelming and yet so vital in the approach to business and life combined. As jobs become more specialized and industries become more focused, becoming an expert in your scope of work is not only a great benefit to your work capacity, but essential for you to grow and become an innovative member of your team. But in the same respect, knowledge is always progressing; in new sectors such as the ever-growing social media market, the potentials at this point for marketing and profit through such new and unfamiliar territory is still to be determined.
Creative approaches from both those who know a lot and know a little about everything are equally as important when creating a distinct game plan for tackling these new landscapes. You can’t be the know-it-all and you can’t know nothing, but knowing a little about the things that matter are going to be the characteristics that allow development and create consistently favourable outcomes.

And with that,