Terms Commonly Used by MavenSocial and in the Social Media World
Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign.
Blog – A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.
Brand – A type of product under a particular name manufactured by a particular company
Campaign – An advertising plan created to increase product and/or service sales.
Case Study- a careful study of a campaign that is used to determine what factors led to its success or failure
CRM (Customer Relationship Management) – Social CRM puts the “relationship” back into customer relationship management by allowing a two-way conversation between a business and its network. It is a way to keep track of your consumers and your engagement with them.
Consumer – A person who purchases goods and services for personal use.
Contest – An event in which people compete in an activity, to win something.
Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?
MavenSocial has a rich social media platform. Below, we explain an area of our expertise –
Analytics for Influencers: Measure Growth for Earned Media.
Throughout the document we discuss how MavenSocial can identify your brand’s social media influencers, while increasing engagement, increasing your company’s earned media, social ROI, as well as the importance of social CRM for your company. It’s about driving real results for your company, while providing deep insights into who your customers are, and which ones actually influence brand perception! Read more
Social media is about creating, maintaining and re-vamping relationships. Many people use social media for maintaining relationships with friends, family, and co-workers. But for brands, the most important relationship is with the customer.
This is where Social CRM comes into play. A relationship cannot exist without two-way communication. Successful brands communicate effectively with their customers while allowing and encouraging customers to communicate back to them.
Contests, campaigns and interactive quizzes are a great way to get your brand noticed, drive traffic to your website and generate followers. Having these types of marketing strategies is smart due to the largely growing social media age that we are living in.
The reason why this type of strategy works so well is because people end up sharing contests, and quizzes to either create more of a chance to win or to compete with friends. Read more
Oxford University Press defines gamification as the “application of concepts and techniques from games to other areas of activity.” An example of this is offering reward points for credit card purchases. This type of point system encourages people to interact with a product or brand in exchange for rewards. Many companies do not yet realize the importance of this type of Social CRM. Anything that will give someone some type of reward will bring in more opt-ins. Why? Read more
This month MavenSocial is having a webinar on How to Make Paid, Earned, and Owned Media Work for You!
Please join us on Tuesday, June 26 at 11:00am EDTto learn more about how these three types of media can exceedingly
benefit you, especially when you understand how they effect your company!
And with that,