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Posts tagged ‘Mashable’

4
Jun

The Power of Social Media Influencers

Have you ever let a bad movie review persuade you not to go see a certain movie? Or maybe it was the other way around. Maybe you had no interest in a movie but you ended up seeing it anyway because the good reviews were through the roof. You may not have known it but you were making choices based on the opinions of social media influencers. The same thing goes for whether or not to go to a specific store or buy a certain product. Social media influencers get names and information noticed, sometimes good and sometimes bad. In simpler terms, social media influence is an individual’s ability to affect other peoples thinking in an online social community.