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Posts tagged ‘Maven’


Social Media Mavens – How Women are Dominating the Social Media Scene

Not only is it imperative that companies identify their social media influencers, it is also important that they understand them.  How do the people that affect the life of a company’s campaign make decisions, and interact with others?  What are they looking for from companies?

Women are Social Media Mavens, and are crucial to the success of every campaign.

 What are social media influencers?

{The 20% of your customers who actually bring 80% of the responders to every marketing program!}

Influencers are a part of everyday life, including your social media marketing campaigns – it’s your choice to identify & engage them…or not…

Women have become the most prolific of these social media influencers, and represent 85% of all consumer purchases.  Key social

network membership is comprised of 63% women, while women pass on an average of 83 word of mouth conversations about brands/products each week.

How Women Work

Sorry men, women are still from Venus, while you are still resolutely claiming your stake in Mars, which means the genders are still very different – but this doesn’t stop us from observing patterns of behavior and letting the numbers speak for themselves!

Women are also greatly influenced by word of mouth in purchase decisions more profoundly than men (53% vs. 45%).   Think about it.  Women create close ties with other women, building social bonds that last through high school, university, marriage, child rearing, and retirement.

Relationships are extremely important to women, as they try to connect with their peers throughout the stages of life.  Weekly coffee sessions, or children’s soccer practice provides the arena for women to share their lives with others.

Marketers must realize that word-of-mouth, both in-person, and through social media, increases conversions in any campaign.  Just last night I found an online email opt-in campaign for a free sample of a hand and body cream, which is shipped straight to my front door. When I meet my friends tonight, I will definitely be telling them over lattes what sweet-smelling cream I’ll soon be

Women are Key Social Media Influencers (Mavens) to Many Campaigns.

sampling, and where they can sign-up for it as well – before it’s too late!

Through this simple share I will most likely increase social lift on the marketer’s campaign, because I am bringing in additional attendees – for FREE!  There was no media spend that enticed my friends to opt-in to the sampling campaign – oh the power of word-of-mouth!

In essence “…globally, women control nearly $12 trillion of the overall $184 trillion in consumer spending. By 2014, women will control $15 trillion.”   Marketers are just beginning to understand the significance of women in social media marketing campaigns.  They’ll be there, influencing the outcome of your campaign, its up to you whether or not you identify and channel that influence effectively.


How to Extend Your Company’s Sales Cycle

Ever wondered how to extend your business’ sales cycle?  Once people buy your product or service, it can be a one-time deal, and you are left sending emails, or direct mail reminders to entice people to reconnect.  While this strategy is well and good, there are betters ways to connect with people and keep your name on the tip of their tongue.

Community Engagement:

Community engagement is key to creating a longer sales cycle, and disseminating brand awareness.  While one person has a certain amount of disposable income to spend on your product or service, a family can bring in more revenue, while connecting with the community-at-large has even greater revenue potential.  It comes down to basic sociology, humans are social beings, and like to be part of a group of like-minded individuals.  This group influences a person’s dietary choices, form of dress, past-times, and interests, etc.

It's all about the community!

Brand Influencers – The Sweet Spot:

Brand Influencers are crucial to reaching the community because they drive interactions.  Connecting with these people is paramount, because behind them is an uncle, aunt, mother, sister, daughter, brother, fifth cousin – twice removed….you get the point!

When you want to buy a car, a house, or the latest tech gadget, is there someone that automatically comes to mind?  Well, this person is a brand influencer – they influence your purchasing decisions on certain products.

These brand influencers, or as we like to call them, “Mavens”, create a word-of-mouth sensation, because 83% of consumers trust the opinion of a family member or friend over a brand, or advertisement.  These Mavens have already formed a relationship of trust and loyalty with you (or you wouldn’t be asking for their opinion), making them very powerful allies.

The Game Plan:

Why not offer coupons or deals on products or services related to your niche market?  If you are in the landscaping business, team up with a nursery and provide coupons on Spring flowers, or mulch (every garden needs fresh mulch!).  It’s all about creating a lasting experience for your consumers; plus, everyone likes a quality deal!

Or, if you are in the concert business, talk to local shop owners, pubs, and restaurants.  Create deals for your concertgoers, where they can receive 20% off their meal, or a free dessert.  After the concert, attendees can extend the experience by receiving deals on concert “swag”, or head to the nearest pub for a group deal on drinks for the whole gang.

Overall, connect with a community’s influencers, and the rest will follow.  It’s about creating an experience that can be shared with others.

There are endless ways to extend your businesses lifecycle.  We’d love to hear how your strategy worked for you!