Skip to content

Posts tagged ‘Other’

5
Jul

The Power of Communication

About a month ago I was walking past one of the stores at my local mall when I saw a jacket that I fell in love with immediately. I was in need of a new spring jacket and had only heard great reviews about this brand so I immediately went in and impulsively bought this amazing (and very expensive) jacket. Read more »

3
Jul

How Businesses are Using Pinterest as a Promotional Tool

Pinterest is no longer just regular people posting their likes and dislikes. With the growing popularity of Pinterest, it’s no wonder why businesses are now using the virtual pinboard as a way to promote their brand. People are now not only following their friends but specific brands as well.

Read more »

26
Jun

The Social Side of ROI

When a company invests in something to help promote business, whether it is an advertisement, coupons, contests, or any other form of self-promotion, it is in the company’s best interest to understand which promotion works best. Read more »

8
Jun

Why Earned Media is the Future of Marketing

For those of you who do not know what earned media is, I will first need to explain paid media and owned media.

Read more »

4
Jun

The Power of Social Media Influencers

Have you ever let a bad movie review persuade you not to go see a certain movie? Or maybe it was the other way around. Maybe you had no interest in a movie but you ended up seeing it anyway because the good reviews were through the roof. You may not have known it but you were making choices based on the opinions of social media influencers. The same thing goes for whether or not to go to a specific store or buy a certain product. Social media influencers get names and information noticed, sometimes good and sometimes bad. In simpler terms, social media influence is an individual’s ability to affect other peoples thinking in an online social community.
31
May

As Social Media Continuously Advances, Don’t Get Left in the Dust

Many people moan and complain when told that once again Facebook will be changing their look. It seems like as soon as you get used to the new features, they go ahead and change it again. Instead of being grumbly, why don’t you think about why Facebook and other social media applications are constantly changing things up. They must do it for a reason. They don’t do it to mess with you and then laugh about it afterwards. Everything has a purpose, and I will explain to you their reasoning.
30
May

Why Foursquare Is Important For Your Business

Foursquare is one of the latest social media networking sites available to mobile phone users and also one of the most valuable resources that a business jumping on the social media bandwagon can have. Foursquare allows users to check-in to the locations and venues they visit during the day and share this information with friends and their networks. Now why is this important for your business?

Simple. There is no better way of spreading the word about your business than word-of-mouth.

Read more »

29
May

The Best Social Media Application For You


You might think that in order to reach your marketing goals you should be using every single social media application to your advantage. This is not necessarily what you should be doing. Choosing a social media outlet should take a large amount of consideration. You need to choose your application based on what you want to do. If you go full steam ahead and spend all of your time marketing on various different social media sites, you could waste a lot of time and money.