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Posts tagged ‘Social Lift’

20
Mar

MavenSocial Case Study: Canadian Tire Financial

Canadian Tire Corporation is one of Canada’s 60 largest publicly traded companies.  Canadian Tire have services such as retailing hardgoods, apparel, petroleum, financial and automotive services.  MavenSocial ran a campaign with the financial arm of the firm – Canadian Tire Financial.  The campaign objectives and results are below:

Client:

Canadian Tire Financial

Objective:

Build a database of credit card customer emails and email database of non credit card customers.

Canadian Tire Share & Win campaign, an example of Social Lift & Social Media Influencers at work!

Solution:

Influencer recommended a micro-site with access to store coupons, a contest with extra entries for sharing.

Read more »

30
Nov

Social Media Mavens – How Women are Dominating the Social Media Scene

Not only is it imperative that companies identify their social media influencers, it is also important that they understand them.  How do the people that affect the life of a company’s campaign make decisions, and interact with others?  What are they looking for from companies?

Women are Social Media Mavens, and are crucial to the success of every campaign.

 What are social media influencers?

{The 20% of your customers who actually bring 80% of the responders to every marketing program!}

Influencers are a part of everyday life, including your social media marketing campaigns – it’s your choice to identify & engage them…or not…

Women have become the most prolific of these social media influencers, and represent 85% of all consumer purchases.  Key social

network membership is comprised of 63% women, while women pass on an average of 83 word of mouth conversations about brands/products each week.

How Women Work

Sorry men, women are still from Venus, while you are still resolutely claiming your stake in Mars, which means the genders are still very different – but this doesn’t stop us from observing patterns of behavior and letting the numbers speak for themselves!

Women are also greatly influenced by word of mouth in purchase decisions more profoundly than men (53% vs. 45%).   Think about it.  Women create close ties with other women, building social bonds that last through high school, university, marriage, child rearing, and retirement.

Relationships are extremely important to women, as they try to connect with their peers throughout the stages of life.  Weekly coffee sessions, or children’s soccer practice provides the arena for women to share their lives with others.

Marketers must realize that word-of-mouth, both in-person, and through social media, increases conversions in any campaign.  Just last night I found an online email opt-in campaign for a free sample of a hand and body cream, which is shipped straight to my front door. When I meet my friends tonight, I will definitely be telling them over lattes what sweet-smelling cream I’ll soon be

Women are Key Social Media Influencers (Mavens) to Many Campaigns.

sampling, and where they can sign-up for it as well – before it’s too late!

Through this simple share I will most likely increase social lift on the marketer’s campaign, because I am bringing in additional attendees – for FREE!  There was no media spend that enticed my friends to opt-in to the sampling campaign – oh the power of word-of-mouth!

In essence “…globally, women control nearly $12 trillion of the overall $184 trillion in consumer spending. By 2014, women will control $15 trillion.”   Marketers are just beginning to understand the significance of women in social media marketing campaigns.  They’ll be there, influencing the outcome of your campaign, its up to you whether or not you identify and channel that influence effectively.