Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?
It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.
In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more
Seth Godin recently wrote an article titled Avoiding False Metrics which does an excellent job of explaining how important the evaluation of a business is. He brought up an extremely important point when he states that in order for a business to succeed and reach their goals, they must critically evaluate themselves based on these objectives.
Are expanded tweets really an asset? I thought that short and sweet in 140 characters was the charm of Twitter?
As we reported on Wednesday, Twitter is in the process of rolling out what it calls “expanded tweets,” a new feature on both the web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. In some ways, this could be seen as a lifeline for media companies, as my GigaOM colleague David Meyer argues, since it theoretically exposes their content to more potential readers — but at the same time, Twitter is clearly trying to use that content to keep more people inside its apps and on its site. As with Facebook and Google News, the new feature could be both a benefit for media companies and potential competition in the battle for users’ attention.
The feature, which is only available to some Twitter users right now, is actually an extension of something the company first launched…
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Okay, so you’ve finally got that stubborn consumer or competitor’s loyal customer to jump over to your side and they’ve finally made the purchase! You’ve officially caught the eye of your intended consumer so obviously the hard part is done, right?
Unfortunately, what marketers often appear to overlook is the fact that while you may have captured the interest of your target group, you need to hold that attention, which is much easier said than done. What every business wants is a person who comes back again and again and goes from a one-time buyer to a loyal customer. Without a doubt, the easiest way to do this with positive ROI every time is through intelligent marketing through social media.
The goal of keeping a customer interested is best achieved through creating quality, interesting content that provides incentives for repeat purchases. This can be done through Facebook, Twitter, blogs or any way that your customers can keep updated with all of the latest news from your company. It’s important the content you post to these sites provide not only quality information, but that this info is up to date and fresh to make the customer want to be informed.
Such things can be done through several ways:
1) Make the customer feel special. Offer coupons or discounts that only followers of your social media account can use. If you make them feel like they’re part of an exclusive club, you make them feel like they personally matter to your company.
2) Use your channel to provide customer service so that consumers have to go through your site to find the answers to any questions they may have. Not only will that up your traffic, but also the chances of their eye being caught on a passing deal or incentive they wouldn’t have otherwise seen creates an opportunity for them to stay interested.
3) Instead of starting a marketing campaign for a new product on the general public, focus first on the customers you’ve already reached. Who better to want to buy your next product than the very people who have previously had a connection to your brand and were happy with their previous purchase! The more product a person buys from you, the greater their loyalty becomes and the more they’ll come running back for more.
MavenSocial employs these tenants in our social media campaigns, and in building social CRM’s for our clients (read more about Social CRM’s here). When building a loyalty program, we ensure that the loyalty customers feel and understand that they are an integral part of the company’s pulse, while encouraging them to share other offers with their friends. There is nothing like the personalized touch of a friend-to-friend brand share. Loyalty members become the company’s brand advocates, and continue to do so because we first treat them so well (and continue to).
It’s all about attracting, and holding your loyalty member’s attention. If you can achieve that, you’ve found the secret sauce, and here at MavenSocial, we believe we have,
And with that,