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Posts tagged ‘Twitter’

22
Aug

Multi-Tasking and the Way Online Marketing is Changing

Most times, when people are on Facebook, they are also on Twitter, Slacker Radio, Pinterest, Etsy and various other websites. Has technology made them extremely good at taking in tons of information at once, or do people now lack focus and only give things their partial attention?

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10
Jul

How Social Media Can Give You The Best ROI For Your Business

It’s no secret that when a business is looking to employ a new marketing strategy, or even re-vamp their existing one, what they are really looking for is what is going to give them the maximum amount of positive publicity for their marketing dollar.

In a world where competition between rival businesses is so incredibly high, it can be extremely difficult to gain that competitive edge and maintain a stable and growing marketing plan without breaking the bank. Read more

15
Jun

Are expanded tweets really an asset?  I thought that short and sweet in 140 characters was the charm of Twitter?

Gigaom

As we reported on Wednesday, Twitter is in the process of rolling out what it calls “expanded tweets,” a new feature on both the web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. In some ways, this could be seen as a lifeline for media companies, as my GigaOM colleague David Meyer argues, since it theoretically exposes their content to more potential readers — but at the same time, Twitter is clearly trying to use that content to keep more people inside its apps and on its site. As with Facebook and Google News, the new feature could be both a benefit for media companies and potential competition in the battle for users’ attention.

The feature, which is only available to some Twitter users right now, is actually an extension of something the company first launched…

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4
Jun

The Power of Social Media Influencers

Have you ever let a bad movie review persuade you not to go see a certain movie? Or maybe it was the other way around. Maybe you had no interest in a movie but you ended up seeing it anyway because the good reviews were through the roof. You may not have known it but you were making choices based on the opinions of social media influencers. The same thing goes for whether or not to go to a specific store or buy a certain product. Social media influencers get names and information noticed, sometimes good and sometimes bad. In simpler terms, social media influence is an individual’s ability to affect other peoples thinking in an online social community.
31
May

As Social Media Continuously Advances, Don’t Get Left in the Dust

Many people moan and complain when told that once again Facebook will be changing their look. It seems like as soon as you get used to the new features, they go ahead and change it again. Instead of being grumbly, why don’t you think about why Facebook and other social media applications are constantly changing things up. They must do it for a reason. They don’t do it to mess with you and then laugh about it afterwards. Everything has a purpose, and I will explain to you their reasoning.
29
May

The Best Social Media Application For You


You might think that in order to reach your marketing goals you should be using every single social media application to your advantage. This is not necessarily what you should be doing. Choosing a social media outlet should take a large amount of consideration. You need to choose your application based on what you want to do. If you go full steam ahead and spend all of your time marketing on various different social media sites, you could waste a lot of time and money.
24
May

It’s All About Loyalty (that is, consumer loyalty, baby!)

Okay, so you’ve finally got that stubborn consumer or competitor’s loyal customer to jump over to your side and they’ve finally made the purchase! You’ve officially caught the eye of your intended consumer so obviously the hard part is done, right?

Wrong.

Unfortunately, what marketers often appear to overlook is the fact that while you may have captured the interest of your target group, you need to hold that attention, which is much easier said than done. What every business wants is a person who comes back again and again and goes from a one-time buyer to a loyal customer. Without a doubt, the easiest way to do this with positive ROI every time is through intelligent marketing through social media.

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The goal of keeping a customer interested is best achieved through creating quality, interesting content that provides incentives for repeat purchases. This can be done through Facebook, Twitter, blogs or any way that your customers can keep updated with all of the latest news from your company. It’s important the content you post to these sites provide not only quality information, but that this info is up to date and fresh to make the customer want to be informed.

Such things can be done through several ways:

1) Make the customer feel special. Offer coupons or discounts that only followers of your social media account can use. If you make them feel like they’re part of an exclusive club, you make them feel like they personally matter to your company.

2) Use your channel to provide customer service so that consumers have to go through your site to find the answers to any questions they may have. Not only will that up your traffic, but also the chances of their eye being caught on a passing deal or incentive they wouldn’t have otherwise seen creates an opportunity for them to stay interested.

3) Instead of starting a marketing campaign for a new product on the general public, focus first on the customers you’ve already reached. Who better to want to buy your next product than the very people who have previously had a connection to your brand and were happy with their previous purchase! The more product a person buys from you, the greater their loyalty becomes and the more they’ll come running back for more.

MavenSocial employs these tenants in our social media campaigns, and in building social CRM’s for our clients (read more about Social CRM’s here).  When building a loyalty program, we ensure that the loyalty customers feel and understand that they are an integral part of the company’s pulse, while encouraging them to share other offers with their friends.  There is nothing like the personalized touch of a friend-to-friend brand share.  Loyalty members become the company’s brand advocates, and continue to do so because we first treat them so well (and continue to).

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It’s all about attracting, and holding your loyalty member’s attention.  If you can achieve that, you’ve found the secret sauce, and here at MavenSocial, we believe we have,


And with that,

Sarah

23
May

Businesses and Social Media Influencers Working Together

Who are social media influencers and more importantly, what do they have to do with business?  With the Age of Social Media, as with others, industry jargon abounds.  Take note: social media influencers are not simply an industry phrase, they are changing the way that companies market and sell themselves, and thus their products.

A social media influencer is an individual (usually a blogger) that has a large social following online. With such a wide reach, this person has the ability to influence many followers by altering their feelings and decisions. Companies or other individuals that want to sell a product or service may be interested in utilizing the influencer to help get their name or product not only recognized, but also gain positive industry and brand reputation.

What do you think when you see the Taco Bell Chihuahua? Fun-loving, quirky, and overall memorable (“Yo quiero taco bell?”), that brand association did not come naturally – it was intentional and repeated, like a chant.  Social media and its influencers provide positive brand association and notoriety, but for far less than a nationwide television campaign.

In the past, traditional marketing only allowed for a one way message, from the business to the consumer. Now, with the new ways of digital marketing a message that is passed from the business to the consumer, will be spread to many other individuals through an influencer.

The other big change from traditional marketing to digital marketing is that companies can now hear the voice of the consumer. A social media influencer has the potential to influence the decision a company makes. They not only speak to the people but they can also act as the voice of the people. If a television show plot is not speaking to it’s watchers, and they are complaining  about it online, the producers have the ability to tweak the show to better fit the watcher’s expectations. If a new flavour of  Coca Cola (Coke) comes out and Ontarians dislike the flavour, Coke can decide not to sell that flavour in Ontario.

MavenSocial identifies and tracks these influencers.  With our analytics dashboard, we are able to see who is the top influencer for each campaign we run.  This allows us to engage these influencers throughout the campaign, and long afterward.  Engagement does not stagnate after a campaign finishes, rather it lives on through the people who chat about it online, in the grocery store, or at your work baseball game.  MavenSocial maps and engages these influencers for the brands benefit.

An influencer can be found  through review websites, blogs, YouTube, Twitter, Facebook, and other social media outlets. Companies need to take note of what these influencers and followers are saying because social media is changing the way customers do business. If they don’t pay attention, they run the risk of losing customers to competition.

A company can also have a voice online. They can have an individual write on their behalf online to talk about and answer any questions about their service or product. This person can also be labelled as an influencer. This works quite well for electronics companies. If people have a question with, let’s say, a dslr camera, the individual speaking on the company’s behalf can answer any questions or suggest solutions to any problems. The two way communication back and forth between customers and companies has never been this advanced.

Take the opportunity to become influential online. If you are a blogger, use your influence to help businesses make important decisions. If you are a business, work with a blogger to get your name, product or services out in the open.

Until next time,
Amanda