Terms Commonly Used by MavenSocial and in the Social Media World
Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign.
Blog – A website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.
Brand – A type of product under a particular name manufactured by a particular company
Campaign – An advertising plan created to increase product and/or service sales.
Case Study- a careful study of a campaign that is used to determine what factors led to its success or failure
CRM (Customer Relationship Management) – Social CRM puts the “relationship” back into customer relationship management by allowing a two-way conversation between a business and its network. It is a way to keep track of your consumers and your engagement with them.
Consumer – A person who purchases goods and services for personal use.
Contest – An event in which people compete in an activity, to win something.
Put up your hand if you ever saw the viral mash-up video on YouTube called “The Bed Intruder”. If you haven’t, I’m very surprised. It was the most watched video on YouTube in 2010. For those of you who don’t know what a mash-up is, it’s a song made from combining already existing songs or videos. The Gregory Brothers created this video by taking clips of Antoine Dodson talking about an intruder in his home and turning it into a song.